He used the app to draw funny doodles on top of his photos and sent them to his sisters - who showed their friends, who added him in turn. Get on Snapchat, they told him, so he did. He travels frequently for his job as a sales rep for various skateboard and snowboard apparel companies, and he would often text back photos to his sisters, who range from 13 to 22 years old. McBride, a fast-talking Mormon who often tucks his long, curly hair under a backward baseball cap, has his six younger sisters to thank for his Snapchat success. Two months from now Shaun's going to have a million followers.
“I remember the month I moved from 20,000 to 1 million followers,” Jarre said. He tweets constantly about his new Snapchat stories, consults with McBride when brainstorming Snapchat ideas and is convinced McBride is on the verge of making it big, just like he did last year on Vine. But in the past month, he has set Vine aside and shifted his focus almost entirely to Snapchat. Jarre gained millions of followers on Vine with goofy videos starring unsuspecting strangers. Jerome Jarre, a 24-year-old Vine star and a GrapeStory co-founder, believes Snapchat is the future. We haven't done standalone Snapchat campaigns, but if we talk again in a month I’m sure that's going to be different." "Tons of our brand clients are asking what we can do on the Snapchat stage.
"We're incredibly bullish on Snapchat as a new medium," said Darren Lachtman, the co-founder of Niche. Niche, a company that helps brands connect with social media stars on platforms like Instagram and Vine, is working with Michael Platco, or " mplatco," a 25-year-old Snapchat artist who has done branded content for Disney and Grubhub. GrapeStory, a talent agency that signs Vine and Instagram stars and helps them get branded gigs, recruited and signed McBride as its first Snapchatter in June. See a Forbes video of McBride and Vine star Nicholas Megalis, who teamed up last week for a Snapchat collaboration on an insanely rainy day in New York City: That’s why they turn to Snapchatters like McBride. He and his fellow Viners are eager to hop onto the next trend so they can stay relevant. Popular "Viners" were offered lucrative advertising deals and began making thousands per sponsored Vine.īut after a year and a half, "it's clear that Vine is sort of plateauing," said Vine star Logan Paul.
It also launched the careers of dozens of stars, mostly young men who won hearts with physical comedy tricks or teen heartthrob looks.īrands, eager to reach teens, flocked to Vine. Vine, an app that lets users post looping six-second videos, debuted in early 2013 and quickly became known for of rapid-fire comedy videos. Internet celebrities who made it big on Vine are taking notice of the new kid in town. Creative types now see the app as a way to post videos to the public - with the added allure of a one-day-only urgency.
It became a mobile video platform in October, when it introduced Snapchat Stories. With Stories, a user can string together photos and videos - sometimes up to two minutes or more - and the story is broadcast to all his or her followers, stays live on the app for 24 hours, and can be played over and over again. Snapchat's much more than a disappearing photo messaging app.
0 kommentar(er)
